The Lib Dems need a tight policy focus – but the stunts are here to stay

The general election result vindicated Ed Davey’s ease with a blunt visual metaphor, but the party also needs to distinguish itself from Labour

About 10 days in to the election campaign, after Ed Davey clambered into a rubber ring to ride down a water slide in his swimming trunks, several fellow Liberal Democrat MPs quietly warned they might struggle to defend such stunts in interviews.

Ten days further on, after the Lib Dem leader jumped off a 150ft high platform at Eastbourne FC, shouting out to voters to “take a leap of faith” and vote for his party, any doubters had been thoroughly won round. Continue reading...


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