It’s the way they sell ’em: standups across UK turn to merchandise for extra cash

Edinburgh fringe acts and theatres are taking a cue from the music business with the sale of branded items to boost profits

Comedian Paddy Young sold caps at last year’s Edinburgh festival fringe emblazoned with his memorable show title: Hungry, Horny, Scared. They were a hit. “I had a sellout run but doubled my profits on hats alone,” he said. “Increasingly, comedians have to find inventive ways of making money.”

Now the show lives on through the merchandise. “It’s a good acid test for a show title: funny and memorable, with a touch of sleaze,” Young said. “It’s surreal to see them in the wild: I was a little the worse for wear at Glastonbury when I saw a Hungry, Horny, Scared cap in the toilet cubicle next to mine.” Continue reading...


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