UK box office is expected to climb to £950m this year and £1.12bn next year, just more than £100m shy of pre-pandemic levels
From lofty optimism that Avatar 2 might join the ranks of the highest-grossing films in history, to streamers and studios rediscovering pre-pandemic profits, cinema is finally getting its mojo back. The problem is, it could be too late for cinema owners.
Cinema bosses have latched on to blockbusters including the sequels to Top Gun, Black Panther and a commitment to the big screen represented by Avatar: The Way of Water – officially the most expensive film ever made – as proof that audiences are ready to get back in front of big screens. Continue reading...
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